HOME > Business

Brazilian businessmen don't read newspapers?

A survey presented at the Davos Economic Forum, which begins today in Switzerland, reveals that Brazilian entrepreneurs and executives are among the four most optimistic in the world, despite all the outcry related to the collapse of the electricity sector and the weak GDP growth; Brazil is also a preferred destination for large multinational companies.

Brazilian businessmen don't read newspapers?

247 - Judging by what is read in major Brazilian newspapers, one concludes that national businesspeople are not investing because they have lost confidence in the future. They fear energy shortages, generated by the alleged mismanagement of the electricity sector, and price increases resulting from the Central Bank's abandonment of its inflation targeting policy. Feeling insecure, they are shelving their projects.

However, judging by what the business leaders themselves say, the scenario is different. Interviewed by the organizers of the World Economic Forum in Davos, they place themselves among the four most optimistic regarding 2013. Among the "very confident," Brazilians are behind only Russians, Indians, and Mexicans, but surpass Chinese, Germans, and Americans, for example.

The figures come from the 16th annual survey conducted by the consulting firm PricewaterhouseCoopers, which interviewed 1.330 CEOs (company presidents) in 68 countries in the last quarter of last year.

In addition to the optimism of those already in the country, it is also important to note that Brazil is identified as one of the three most relevant markets by executives from 68 countries, behind only the United States and China.

The research results were presented yesterday, on the eve of the opening of the 2013 annual meeting of the World Economic Forum.