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Internet users are calling for a "boycott" against US brands after Trump's tariff hikes.

A social media campaign is calling for a boycott of over 100 American products in response to the 50% tariff on Brazilian exports.

US President Donald Trump - 07/16/2025 (Photo: REUTERS/Umit Bektas)

247 - Brazilian internet users intend to start a massive boycott of products from the United States, in protest against the new tax imposed by President Donald Trump on Brazilian exports. The mobilization, scheduled to begin this Friday (1), which gained momentum throughout the week on social media, proposes boycotting American brands from various sectors, including soft drinks, fast-food chains, electronics and e-commerce platforms.

According to MetropolisA list containing more than 100 brands and products of North American origin that should be "ignored" by Brazilian consumers is circulating on the internet, starting with the entry into force of the tariff this Friday. The initiative is a direct reaction to Donald Trump's decision to apply a 50% tariff on Brazilian products.

According to the US president, the measures would be a response to the alleged "injustice" in trade relations between the two countries and to the actions of the Supreme Federal Court (STF) in relation to Jair Bolsonaro (PL), which Trump described as "arbitrary".

Bolsonaro is ineligible to run for office until 2030 and is facing criminal charges in the Supreme Federal Court for allegedly participating in a coup plot aimed at remaining in power after losing the 2022 presidential election to then-candidate and current president of Brazil, Luís Inácio Lula da Silva (PT).

Brazil is not the first country to react with boycotts to US trade decisions. In March of this year, Canada took similar action, retaliating against Trump's tariff threats which, according to Canadian authorities, contributed to the devaluation of the local dollar against the US currency.

In an effort to reverse the impacts of the sanctions, a delegation of Brazilian senators, led by the president of the Senate Foreign Relations Committee (CRE), Nelsinho Trad (PSD-MS), recently met with US officials in Washington. At the same time, the vice-president and Minister of Development, Industry and Trade, Geraldo Alckmin, has been trying to establish channels of dialogue with the US government.

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