Brazilian coffee regains hope after Trump's overtures.

247 - The Brazilian coffee sector is beginning to see a way to regain access to the US market. Optimism has gained strength after two recent moves by Washington: a decree that opens the door to tariff exemptions and the gesture of rapprochement between Trump and President Lula (PT) during the UN General Assembly in New York. information It's from the g1 portal.

Signed on September 5th, a Trump executive order regarding tariffs included coffee among the products that could have a zero tariff. The list includes items that the US practically does not produce, such as coffee and cocoa, and reinforces the country's dependence—the world's largest consumer of the beverage—on foreign suppliers.

The text, however, makes the exemption conditional on the signing of a bilateral trade agreement. For entities in the sector, such as the Brazilian Coffee Industry Association (Abic) and the Coffee Exporters Council (Cecafé), this detail makes the rapprochement between the two presidents even more relevant.

Diplomatic "chemistry" boosts the market.

In a speech at the UN last Tuesday (23), Trump praised Lula and said he had "excellent chemistry" with the Brazilian., revealing that both agreed to schedule a meeting next week. According to g1, the public mention of a possible meeting was enough to stir the market.

Before the tariff increase, Brazil was responsible for about a third of the coffee consumed in the US and led exports to the North American market. With the 50% tariff in effect since August, shipments have suffered a precipitous drop.

Now, producers and exporters await the next steps in diplomacy. A potential Lula-Trump agreement would not only restore the competitiveness of Brazilian coffee in the US, but would also represent a political gesture of rapprochement between Brasília and Washington after months of tension.