The Smurfs invade Brazil.
The feature film based on the animated series grossed over US$35 million in its opening weekend in the US and opens today in over 500 theaters across the country.
247 - Sony's children's adventure film The Smurfs is the main release this weekend in Brazil. The film, which mixes animation and live-action techniques, opens in 537 theaters – 220 of them in 3D. The family-friendly comedy, directed by Raja Gosnell and starring Hank Azaria, Neil Patrick Harris, Jayma Mays, and Colombian actress Sofia Vergara, grossed $35,6 million at the American box office this weekend. In the film, the evil wizard Gargamel chases the Smurfs until they leave their village, falling through a magic portal and ending up in our world, specifically in Central Park, New York. Standing only three apples tall and trapped in the "Big Apple," the Smurfs will need to find a way back to their village before Gargamel finds them.
The story of the Smurfs – a property created by Peyo – began in 1958 with the creation of comic books that were later adapted for television and film. Over the years, the little blue characters have not been limited to just the printed page and screen. They have inspired records and CDs that have sold millions of copies, entire collections of dolls and toys, and many other products. In total, more than 3.000 derivative products have been produced, and leading brands and companies have spread their messages around the world with the help of the Smurfs. A large number of new projects appear regularly, making the Smurfs a global success!
According to producer Jordan Kerner, there's an explanation for their immense success! The Smurfs represent humanity at its best. They emphasize family and the importance of cooperation, and always see the best in others.
Other attractions this Friday, the 5th.
The second biggest release this Friday is Hugo Carvana's newest comedy, Don't Worry, Nothing Will Go Right (Imagem), which opens in 121 theaters. Rounding out the list are the comedy Horrible Bosses (Warner), in 109 theaters, and the apocalyptic drama Melancholia (California), by Lars Von Trier, in 33 theaters (24 copies in 35mm and 9 digital). Among the limited releases are the French comedy Mammoth (Imovision), in four theaters, and the Chilean drama Optical Illusions (Tucumán), in two theaters in Rio de Janeiro.