Green and yellow cinema

247, with information from Agência Estado - Brazilian cinema will have an exclusive space on pay TV. Productions that were box office successes and films without prominence in the Brazilian scene are part of the proposal of the new Movie Box Brazil, scheduled to premiere in August. The initiative will have all its programming dedicated to productions from the last decade.

Besides showcasing productions forgotten by the general public, the project aims to reduce piracy, a major saboteur of box office revenue. The new channel's investment is R$10 million, but is expected to reach R$40 million. The channel sees the potential of this type of cinema abroad and wants to show small, medium, and large films to the rest of the Americas, Europe, and parts of Africa. That's why Brazil is spelled with a "z".

The push for national cinema began after its great popularity with audiences in recent years. According to research by the website Filme B, in 2001, 6,9 million people attended screenings of national productions. In 2010, this number grew to 25,6 million. Currently, national films occupy 19% of the market, while ten years ago, this percentage was 9,3%. Despite these advances, award-winning films by Brazilian producers do not find sponsorship or audiences in cinemas, which are still dominated by major Hollywood releases. National production companies release an average of 90 feature films per year. Of these, only 30% reach cinemas.

The award-winning film *É Proibido Fumar* (2008), for example, was a critical success everywhere it was shown. However, the box office did not meet expectations due to a lack of promotion in the mainstream media. The film was seen by approximately 50 people – even though it starred Glória Pires. Meanwhile, *Se Eu Fosse Você*, also starring the same actress, registered almost 10 million viewers. These numbers show the strong preference of the national audience for comedies. With this new space, national art seeks to achieve the same credibility in other genres.