The success of Chinese cinema abroad is attracting more tourists to China.
The success of Chinese cinema abroad has sparked interest in China among many foreigners.
CGTN – Since the beginning of the year, several high-quality Chinese films have been released overseas, triggering a strong "Chinese wave" in the global film industry. As of March 4th, four Chinese productions had grossed over US$40 million at the box office, setting a new record for Chinese cinema in the international market. Among them, No Zha 2 It surpassed the $2 billion mark in global box office revenue, entering the top 7 in the history of world cinema.
The success of Chinese cinema abroad has sparked interest in China among many foreigners. The "Traveling Through China via Cinema" activity, organized by the China Film Administration in partnership with the China Media Group (CMG), has further encouraged foreign tourists to visit the country. Since the Chinese New Year, demand and inquiries about travel to China have increased significantly from various countries.
In recent days, the "Journey Through China via Cinema" event has been actively promoted in North America, Latin America, Europe, Africa, and the Middle East, allowing for direct interaction with local audiences and authentically showcasing the charm of Chinese cinema, as well as the country's natural beauty, gastronomy, and lifestyle. To date, nearly 100 promotional activities have been held worldwide, and the initiative will be expanded to more countries and regions.
Translation: Zhao Yan
Review by: Erasto Santos Cruz
Source: CMG