Uboi transports 5 million cattle and revolutionizes livestock logistics.
TRS's platform, a JBS transport company, connects producers across the country efficiently, safely, and with a focus on animal welfare.
247 - the digital platform Uboi, developed by TRS, carrier of JBSThe service has been expanded to serve livestock farmers in all regions of Brazil. According to the company itself, in just five years of operation, the service has already moved more than... 5 million head of cattle, in about 94 thousand trips between farms and meat processing plants, connecting producers of different profiles – from feedlot operators to full-cycle breeders.
Launched with an initial investment of R $ 1 millionUboi was created with the purpose of transforming cattle transportation in the country, responding to the growing demand from the agricultural sector for... greater security, predictability and logistical efficiency, without giving up the animal welfare and sustainability. With own fleet of over 800 trucks e 30 strategically distributed branchesThe system covers short, regional, and long routes, reaching distances of up to... 4.500 km, such as the route between Acre and Bahia — a distance similar to that from São Paulo to Bogotá.
A smart logistics Uboi optimizes vehicle movement and directs the nearest transport to meet each new demand, avoiding idle trips and reducing costs and emissions. The result is a more agile and sustainable operation, which benefits both the producer and the environment.
“Uboi goes beyond a service; it’s a TRS solution that professionalizes cattle transportation, reducing inefficiencies, logistics costs, and ensuring animal welfare,” he states. Márcio Salaber, director of TRS. “Developed to meet the real needs of livestock farmers, the multi-channel platform offers simplicity, reliability, and practicality. We serve the demands of livestock farmers of all profiles: small, medium, and large, regardless of herd size.”
The TRS fleet consists of customized trailerssome with two steps, developed by JBS itself. This innovation increases the transport capacity of 18 to up to 54 animals per vehicle, with lifting systems that eliminate the use of ladders, reducing stress and bruising in cattle. The control of telemetry and the use of artificial intelligence Onboard systems allow monitoring of driver behavior and tracking of the herd in real time, preventing abrupt maneuvers that could compromise the animals' well-being.
For long journeys, Uboi offers a unique structure: the “nightclubs”These are rest stops prepared for the animals to rest, feed, and receive water, as well as offering rest for the drivers. These units are strategically located on highways dedicated to agricultural transport, which guarantees... Safety and comfort throughout the journey..
With the goal of being accessible to all producers, the service can be contracted by app, WhatsApp, phone or websiteThe system was designed to be simple and functional, even for those with little familiarity with technology. This approach is reinforced by a survey by... Brazilian Association of Rural Marketing and Agribusiness (ABMRA), released in September 2025, which indicates that 98% of rural producers have access to smartphones and use WhatsApp. as the main communication tool.
In addition, Uboi offers full transparency In the process, users can rate drivers, allowing the company to continuously improve its service.
The project's success is already inspiring new plans. According to Salaber, TRS is evaluating expand the transport model to other speciesas the pigs and poultry, consolidating Uboi as a national reference in Professionalization of agricultural logisticsToday, cattle transportation accounts for approximately 40% of TRS's total business volume, reinforcing the platform's leading role in the sector.