Sakamoto: election campaign will have few proposals and a lot of hatred.
Journalist and writer Leonardo Sakamoto projects what the next elections will be like; he believes that "the campaign will have few proposals and a lot of hatred" and that "it is most likely that important campaign time on radio, TV and the internet will be spent attacking and deconstructing," observes the journalist.
247 - In an article published on UOL, journalist and writer Leonardo Sakamoto projects what the next election will be like. He believes that "the election campaign will have few proposals and a lot of hatred."
"Most likely, significant campaign time on radio, TV, and the internet will be spent attacking and deconstructing. Not that highlighting the opponent's incongruity, ignorance, incompetence, or even chronic incapacity isn't important to prevent voters from electing a dud to the Presidential Palace. However, it's also crucial to understand how we will get out of this quagmire," observes Sakamoto.
He states that, looking at the candidates and the media coverage itself, the population gets the impression that the central theme of the campaign will be Lula himself. "Of course, the elections depend on what happens with him as a pre-candidate and whether he will be able to transfer votes to someone else. But it would be good if the pre-candidates started to be intensely questioned about unemployment," he says.
"Good radio and TV campaigns are expensive. Without resources due to the legal prohibition of private corporate financing, the reliance on content circulating on social networks and messaging apps should increase. These platforms, in highly polarized societies like ours, are much better at deconstructing people and ideas than at presenting proposals. Official negative propaganda, and especially unofficial propaganda funded irregularly by supporters, will dominate the scene," he observes.