Bia Lula says that the government's communication has seen recent improvements, but needs to go further.

247 - A graduate in Social Communication, Bia Lula, the eldest granddaughter of President Luiz Inácio Lula da Silva, believes that the federal government's communication has undergone recent improvements, but still needs to advance. In an exclusive interview with Igor Gadelha's column, Metropolis, She argued that information should reach the population in a more direct and less bureaucratic way, especially given the 2026 election scenario.

“There’s always room for improvement. I think, in fact, Sidônio managed to revive the communication at the Presidential Palace, right? Because, in my professional view, it wasn’t reaching the audience as it should have. Today I already see an improvement, but I think there’s always room for improvement,” he stated, referring to the new Minister of the Secretariat of Social Communication, Sidônio Palmeira.

Despite acknowledging the work of Secom (Special Secretariat for Social Communication), Bia believes that the channels still need to adapt better to digital languages. For her, there is room to expand the government's presence on social media in a way that is closer to the public.

“The information doesn’t reach people in the way it needs to understand it. It arrives in a very bureaucratic way… I think we can consider other possibilities. Like, talking a little more face-to-face with the person, something more personal, because today, the physical contact is the cell phone.”

Lula's role and social media.

According to Bia, the president himself has been making efforts to adapt to digital communication, but age brings challenges. “For my grandfather, we try to make him understand a lot of things in this digital age. But he's an 80-year-old person who's trying to understand, trying to grasp the language... In fact, in the latest videos, I even thought he was more relaxed. But it's more difficult,” she said.

She added that the left has not yet found an efficient way to use the internet to its advantage, unlike the far right. "This is a big problem we have, that the far right came kicking down the door and showing that the internet really is a powerful tool," she assessed.

Janja's role

In the interview, Bia highlighted the importance of First Lady Rosângela da Silva, known as Janja, in humanizing Lula's image. "Janja is completely in tune with things. She knows, she researches, she's aware of everything that's happening. She does record my grandfather in his most intimate moments... I think she helps to bring back an even more human perspective to my grandfather," she stated.

For Bia, Janja's proactive stance also makes her a target of criticism both inside and outside the government, much of it motivated by prejudice. "I'm sure that sexism is the main issue. And friendly fire is the worst of all. It does exist behind the scenes. It's a deeply rooted structural sexism," she stated.

Lula and 2026

Regarding the possibility of Lula running for reelection, Bia highlighted the president's determination. "If you, me, and everyone else here put together, it wouldn't equal his energy. He has a great will to live and work. If it depends on his health, forget it, no one can beat him. He'll be super motivated," she stated, citing the example of former US President Joe Biden, who served until he was 82 years old.