The Navy establishes partnerships to associate itself with the image of the "strong entrepreneur".
The partnership between the Navy and business groups comes after the revelation that the force is betting on a strategy to attract a younger audience.
247 - A recent Instagram post caught the attention of even the most seasoned observers of the workings involving the Armed Forces.
In partnership with the Brazilian Navy, two groups focused on business consulting — @claxclub and @mentoringleaguesociety — released a video promoting an event that has already taken place and which, according to them, brought together "the strongest entrepreneurs in the world".
In one of the joint publications, the organizers thank the Navy for hosting the meeting. The images show officers from the corporation and indicate that the guests were received at a naval facility of the force.
The partnership between the Navy and business groups comes after the revelation that the force It's betting on artificial intelligence and the gaming universe to attract young people..
The Navy's efforts to attract diverse audiences have been generating positive results on social media, with a significant increase in the number of followers in recent weeks compared to previous years.
However, the image of the Navy remains tarnished among a large part of Brazilian society, due to the involvement of military personnel in the coup plot following the victory of President Luiz Inácio Lula da Silva in 2022.
