International tourist arrivals in Brazil in January were the highest in the last four years.

247 - The number of foreign tourists entering Brazil during the month of January was the highest ever recorded in the last four years. According to data from the Federal Police, 868.587 international visitors were registered, 100 more than those recorded during the years of the Covid-19 pandemic. This Tuesday (7), President Luiz Inácio Lula da Silva (PT) used social media to state that “the world is coming back to Brazil”. 

“The data very emphatically demonstrates how the country's image abroad directly influences the decision to visit our country. The new factor that allowed us to move from one of the worst global performances and regain the interest of international tourists was the change of government. Brazil ceased to be a pariah and returned to being seen as a welcoming country, a people allied with humanity, committed to environmental sustainability, human rights, and the appreciation of our diversity,” assessed the president of Embratur, Marcelo Freixo, according to the report. Metropolis. 

According to Freixo, “nobody wants to visit a country that is racist, that persecutes its indigenous peoples, that deforests and pollutes. Therefore, what the new administration will show is that Brazil is back. We have resumed the use of the Brazil Brand in promoting our country to send a message: the Brazil of sustainability, diversity and democracy is back. We are living in a new moment and our country is welcoming the world with open arms.”