"Brazil has the potential to be the world's leading reference in forest restoration," says Tereza Campello.
Partnership between BNDES and Petrobras allocates R$ 1,5 billion to reforest the Amazon and consolidate the carbon credit market.
247 - "Brazil has the potential to become a leading global leader in forest restoration.“The statement by BNDES's socio-environmental director, Tereza Campello, during the launch of a bold reforestation program, summarizes the ambition of the joint project with Petrobras, which aims to reposition the country at the forefront of the green economy. The ProFloresta+ initiative, announced this week, marks a historic step towards strengthening the Brazilian carbon credit market.”
With estimated investment of R$ 1,5 billion over 20 yearsThe pilot program aims to restore at least 15 hectares of degraded areas in the Amazon.with the planting of 25 million native treesThe environmental impact will be accompanied by a robust socioeconomic effect. 6.700 green jobs They should be created throughout the process. According to Campello, "We are not talking about donations or projects that prevent deforestation; this is about reforestation with native species and a sustainable business model.".
The proposal reverses the logic of the sector by introducing firm contracts for the purchase of carbon credits — on the part of Petrobras — and structured and accessible financing — via BNDES. The goal is to provide predictability for companies and strengthen the production chain of forest restoration, especially in regions like the Restoration Archwhere environmental degradation was most intense.
“We are creating strong demand that will attract serious companies to a sector that is still in its infancy, but has enormous potential. The contract that we are putting out for public consultation will be a benchmark for the entire Brazilian market.”"Campello stated. The call for bids for the first carbon credit auction is scheduled for July, and the expectation is that this initiative will serve as a model for future actions in Brazil and around the world."
Aligned with National Plan for the Recovery of Native Vegetation (Planaveg) and in line with Brazil's Nationally Determined Contributions (NDCs), the project aims to present concrete results by the end of the year. COP 30, which will be held in Belém in 2025. This is the largest payment for environmental services initiative ever undertaken by a Brazilian company, with high potential for replication and strengthening Brazil's position as a protagonist in the global ecological transition. Watch:


