Reinaldo Azevedo doesn't represent anything at all.

The Brazilian news outlet Brasil 247 recently headlined the hiring by Folha of the far-right blogger from Veja magazine—the Last Flower of Fascism and associated with the gambling ring of Carlinhos Cachoeira—, journalist Reinaldo Azevedo, who represents absolutely nothing. His image is simply exaggerated by those who want to sell him.

However, the truth is that I consider what Azevedo says and thinks, or fails to say or think, irrelevant to Brazil, to the vast majority of Brazilian citizens, and even to journalism as a source of information when the news or opinions are indeed reliable and intellectually honest.

Reinaldo Azevedo is his own ventriloquist. He echoes his prejudices, intolerances, and absurdities in a vicious circle frequented by people who believe in or agree with his schizophrenic formulations, which aim to combat "everything that is there," that is, social movements, the achievements of the Brazilian people in the last 11 years, the PT (Workers' Party), and the labor governments of Presidents Lula and Dilma Rousseff.

For the right-winger, the ideal world would have to conform to ideas according to conservative precepts and the ideological fantasies of the shelf "experts" from the Millenium Institute and Globo News, the overseers who defend the interests of the elite, whose inhabitants, through their DNA, have an immense longing for the times of human enslavement.

This is how Reinaldo Azevedo's right-wing thinking works. And the private business press inflates his ego when, in reality, this person is nothing more than a mediocre, intellectually weak individual who despises important segments of society, surely believing himself superior to the "plebeians," as his words and political and class prejudices indelibly demonstrate.

I think that's it: the blogger from Veja (the illegal gambling magazine), hired by Folha de S. Paulo, that newspaper that lent its cars to torturers during the dictatorship, considers himself superior to the vast majority of people who make up humanity.

Therefore, he joins his magnate and billionaire bosses to echo the insane thinking of those who desire and fight for an unjust, sectarian, privatized society geared towards serving the privileges of the rich and wealthy classes, and who hate to see poor people in restaurants, shopping malls, airports, and driving cars. After all, in the sick minds of right-wingers, the world was made for the "coxinhas" (a derogatory term for right-wingers). There isn't even a law about it, but that's how these "sick" people think.

Reinaldo Azevedo merely behaves as a reflection of the image in the mirror of those who control the means of production, in his case the mega-businessmen of the corporate media system, both past and present coup plotters—reminiscent of 1964. The journalist is one of the sycophants of the disloyal and perverse behavior of the market-driven press in relation to the social and economic changes that have occurred in Brazil and the struggle for the emancipation of the Brazilian people.

That's what he's paid for, and because of that. Because that's exactly how this far-right journalist from Veja, and now Folha, conducts himself, systematically and fiercely. But he doesn't represent anything on a universal level when we consider Brazilian society as a whole.

In reality, he represents nothing, and therefore should retreat into his insignificance as a social agent, because his environment, even now at Folha, doesn't change or shift, because his audience is captive, extremely right-wing, as evidenced by the thousands of messages the conservative blogger receives.

Reinaldo Azevedo's audience will migrate to Folha, because those who consume journalism of extremely poor editorial quality are the most right-wing segment of the middle classes—both the traditional and the upper classes. Furthermore, those who read Veja, the trashy magazine, also read Folha, the newspaper of the pseudo-intellectual right-wingers, readers of Elio Gaspari and Clóvis Rossi, who believe in Santa Claus and the Headless Mule if necessary to deceive themselves and avoid acknowledging the social progress undeniably verified by the IBGE (Brazilian Institute of Geography and Statistics).

There is no doubt about this reality. The press baron, Otávio Frias Filho, will realize this fact, if he hasn't already and doesn't care, because what's at stake is to amplify the voice of people with the political and ideological profile of Reinaldo Azevedo. The blogger who thinks he's bigger than he really is, because he's very vain, and consequently, not wise enough to recognize his ridiculousness, because his diatribes prevent him from being sensible enough to be fair.

I make these assertions because I know that Reinaldo Azevedo has a limited audience, despite being a widely read blogger individually. However, his readers are the same and will continue to read him in the printed Folha newspaper, online, and on UOL. If his magnate and billionaire bosses think that Reinaldo Azevedo will have political influence regarding the 2014 elections, they can forget about it, because this "strategy" will not materialize.

And do you know why? Because the right wing has nothing to offer the people, nor the middle-class snobs who read their awful tabloids or vote for them. The reason for this fact and reality is that the right wing doesn't distribute income and wealth; it doesn't care about human beings, only about numbers and indices; and, to put it bluntly, it has no social concern. That's why, and because of this, the right wing doesn't win elections, even with a powerful media force.

So, let's get to the question that stubbornly refuses to be silenced: "How does the right wing win elections or attract people to support it?" I answer: "It dissimulates, equivocates, manipulates, confuses, and lies, through the private business press. And to realize their political dreams, which will evidently bring them many profits and dividends, the billionaire right-wing magnates hire people of the caliber of Reinaldo Azevedo and company. And I mean company. Reinaldo is not a neoconservative, he's an old-school conservative. That's it."