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Washington Araújo

With a Master's degree in Cinema, he is a psychoanalyst, journalist, and lecturer, and the author of 19 books published in various countries. A professor of Communication, Sociology, Geopolitics, and Ethics, he has over two decades of experience in the General Secretariat of the Senate. A specialist in AI, social networks, and global culture, he engages in critical reflection on public policies and human rights. He produces the 1844 Podcast on Spotify and edits the website palavrafilmada.com.

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When everything falls apart, the Care Economy is born — and with it, the chance to start over.

While traditional economics accounts for profits and losses, a new awareness is emerging: measuring value by what preserves life, not by what consumes it.

When everything collapses, the Care Economy is born — and with it, the chance to start over (Photo: Tânia Rêgo/ABr)

For a long time, the economy has forgotten that it was born to serve life. It has become a mechanism of extraction, calculation, and power. In this uncertain 2025—when the planet is exhausting its lungs, politics becomes a boxing ring, and work is depleted in luminous screens—perhaps the most urgent thing is to relearn how to care. The thesis is simple and revolutionary: to rebuild the world based on human value. To make care the center of the economy, politics, and culture.

This idea—which I have been quietly developing over the past few years—was born from observing a disturbing paradox: the more society produces, the more the bonds that sustain it fray. It was from this perception, fueled by reflections and dialogues with people from different fields, that what I now call [the concept of a project or initiative] emerged. Care Economy.

It's not a utopia, but a historical necessity. The global production system, dominated by growth and profit metrics, has generated abundance for a few and anxiety for billions. GDP can rise while people decline. Efficiency has become the new dogma—and, under it, the human being has been reduced to a performance code. Now it's time to reverse the logic: it is not man who should serve the economy, it is the economy that should serve man.

For more than a century, we have confused progress with speed—and innovation with obsolescence. We have come to idolize the new, not for what it improves, but for what it replaces. We have created a culture in which the lifespan of things, ideas, and even relationships is measured by the haste with which we discard them.

Technology, which could liberate humanity, has become a mechanism for accelerating obsolescence. With each invention comes the planned obsolescence of its relevance. Everything is born condemned to die before it matures. The time for reflection has been suppressed by the time for updating, and in this rhythm of constant replacement, we lose the sense of permanence.

While the planet exhausts itself in the pursuit of more consumption, humanity is exhausted trying to keep up with the pace of the machines. The tired planet exacts exorbitant interest in the form of droughts, wildfires, and climate imbalance. Humanity, exhausted, pays with the currency of loneliness, burnout, and growing inequality.

Collapse is not the end, it's the diagnosis. Healing begins when care ceases to be an individual affect and becomes public policy and an economic principle.

The 21st century demands a different metric: measuring success by the capacity to care—for people, for communities, for the environment, and for life itself. True progress will be that which preserves human vitality, not that which transforms humanity into a mere productivity statistic.

Between a lack of meaning and an excess of production, an urgent question arises: who is taking care of what really matters?

The Care Economy proposes an ethical refounding of the economic system. It is not about eliminating the market, but about reconciling it with the meaning of existence. Instead of competing to the point of exhaustion, cooperating until regeneration. Instead of producing material and human waste, producing belonging and dignity.

A new economy is born from the recognition that no society prospers where care is invisible—and that no civilization survives without empathy. It is a call to rebuild the meaning of wealth and reclaim the idea that the value of life cannot be measured by financial indices.

The first pillar is the revaluation of human labor. For decades, economists have ignored the value of domestic, community, or emotional care. A mother raising children, a volunteer caring for the elderly, a teacher who inspires—all produce wealth, but outside of spreadsheets.

It's time to introduce a social accounting system that incorporates the value of affection, solidarity, and shared time. Policies related to income, leisure time, and psychological well-being should be seen not as expenses, but as investments in lasting human capital. After all, what generates more value for society: a financial derivative or a nurse in a public hospital?

The second pillar is redistribution through regeneration. The 20th century rewarded those who destroyed forests and exploited labor; the 21st century needs to reward those who regenerate. Tax destruction—carbon emissions, speculation, automation without compensation—and reward sustainable creation: reforestation, social innovation, reduction of working hours.

In this paradigm, wealth ceases to be the accumulation of numbers and becomes the capacity to perpetuate life. A healthy economy is one that balances productivity and preservation, profitability and meaning. To produce should be synonymous with preserving, not depleting.

The third pillar is economic democracy and social co-authorship. Reforming capitalism so that workers are co-owners of the future. Not just employees, but participants.

Social co-authorship implies new forms of enterprise—cooperatives, ethical banks, community currencies—in which profit is distributed along with power. Transparency replaces secrecy. The citizen becomes an agent, not a cog in the machine. It is an invitation for work to once again become a space for creation, not exhaustion.

The fourth pillar, and perhaps the most comprehensive, is the culture of the global common good. No economy is healthy on a sick planet. We need a Global Charter of Care, with binding commitments to climate justice, social protection, and corporate responsibility.

It is care, not weaponry, that must become the new paradigm of international security. Countries that care are countries that prevent wars, forced migrations, and environmental collapses. Power, when dissociated from care, transforms into institutionalized violence.

This new economy is not charity: it is intelligent survival. It is recognizing that, without regenerating human and ecological bonds, no market can withstand it, no state can sustain itself. The 2020 pandemic showed us what happens when the economy ignores the fragility of life.

And the war, famine, and unemployment of 2025 reveal the price of indifference: the collapse of certainties. The Care Economy therefore emerges as a mature response to the crisis of meaning spreading throughout the world. It proposes a new civilizational grammar—in which caring is the most transformative verb of the century.

The future that is emerging is hybrid: digital, interconnected, and vulnerable. And, in this scenario, care will be the invisible infrastructure of civilization. Caring is more than a gesture—it is a public policy, a business decision, an everyday ethic.

It is also a political act, because it challenges the model that exhausts, fragments, and discards. The 21st century will demand not only growth, but healing—and that healing begins with listening, empathy, and shared responsibility.

Healing begins when the economic perspective shifts from the graph to the human face. When profit ceases to be the sole language of success. When we understand that prospering is synonymous with including, protecting, and regenerating.

The future of the economy will be the future of empathy. What heals is not accumulated capital, but restored connection. It is from this encounter between economics and humanity that the possibility of a new social pact is born.

The Care Economy proposes, finally, a new civilizational contract. A pact between generations, countries, and species. Between now and tomorrow. It is a proposal that restores humanity to the economy and dignity to work.

That replaces cold calculation with ethical courage. That invites governments, businesses, and citizens to a single gesture: to care as those who build the future.

Because the next economic miracle will be a human one — not a financial one.

* This is an opinion article, the responsibility of the author, and does not reflect the opinion of Brasil 247.

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