They don't make marketers like they used to.
'Bolsonaro is trying to sell, with statements more false than himself, the image that he was an exemplary boy,' says columnist Alex Solnik. 'What transformed him into such a despicable being?'
By Alex Solnik, for 247
The level of election marketing has never been as low as it is at the start of this TV campaign.
I just saw the presidential schedule.
No one is spared. Not in form, not in content, not in creativity.
Bolsonaro's campaign program attempts to portray him, using testimonials even more false than himself, as an exemplary boy who respected his parents, was honest, and helpful.
The question that remains is: what happened that transformed him into the despicable being he is today?
Lula's program begins with a gospel-style clip featuring the refrain "I have faith and ask God".
He appears and adds: "I have faith and I pray to God."
Ciro presents 200 projects in 50 seconds. It's impossible to memorize any of them.
Soraya takes a stroll through a supermarket to confirm what even the shelves already know.
Simone travels to her hometown.
Duda Mendonça must be turning in his grave.
They don't make marketers like they used to.
* This is an opinion article, the responsibility of the author, and does not reflect the opinion of Brasil 247.