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Sara Goes

Sara Goes is a journalist and anchor for TV 247 and TV Atitude Popular. Originally from the Northeast of Brazil before becoming a Brazilian citizen, she is a mother and activist. She writes essays that blend personal experience and social critique, always paying attention to forms of emotional manipulation and informational warfare. She also works on projects related to popular communication, digital sovereignty, and political education. She is the editor of the website codigoaberto.net.

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Me, a pretty, big-headed girl from Ceará

Finally, my day has arrived!

Lula and authorities at an event in the Planalto Palace (Photo: Ricardo Stuckert/PR)

There's something curious about how the media and sectors of power behave when a government begins to reap positive results, especially when that government is led by Lula. Everything he says, does, or even doesn't do becomes a subject of debate, scandal, and often distortion. The recent episode involving the comment about the "big-headed guy from Ceará" and Lula's statements about Gleisi Hoffmann's appearance are just another chapter in this narrative that, more than criticizing him, aims to discredit the imminent success of his government.

Lula, in his unique way, doesn't shy away from informal and relaxed speeches. If this is a communication error, Brazilian politics has seen many other leaders make far more serious mistakes… successfully. The issue is that he's not just making an unfortunate comment or "making small talk," but is the target of a systematic attack, an attempt at destabilization that goes beyond words and achieves a very clear objective: to weaken his government at a crucial moment. And it doesn't matter here whether you personally thought the comment was out of place or untimely, unless you are a journalist or editor of a major newspaper. 

It's precisely in the media of a country that hates women that a sudden interest has arisen in defending the minister who had already declared TV Globo a public enemy. It's curious that the same sector that profited from the seasonal droughts in the Northeast, exploiting our misery and that has always hated our accent, suddenly worries about how we feel. (Te alui.)

At a time when Brazil is beginning to show significant results, such as GDP growth, reduced unemployment, and a strengthening economy, it is necessary to remember that these victories are not welcome to everyone. The mainstream media, with its biased narrative pattern, always tries to lump Lula and Bolsonaro together, as if they were comparable figures. But any comparison between these two is, at the very least, a disrespect to Brazil's recent history, to women, and to the people of the Northeast. Bolsonaro, with his misogynistic behavior and contempt for the working class, acted in a way that sabotaged not only democracy but also the Brazilian people's trust in the electoral process. In contrast, Lula seeks, through his words and actions, to restore confidence in the government and in public policy.

What they are trying to do now, however, is precisely to place Lula's government in a position of distrust, a position where any relaxed remark becomes fuel for crisis. The case of Guimarães, called by Lula "big-headed," a secret pride of Ceará's intelligentsia (don't spread it around!), is a clear example of the political game that happens when you have a government that, in fact, starts to get things right. Because, in the end, what is at stake is not the expression that has humiliated us so much, but the continuity of a political project that goes against conservative interests and elites who have benefited from a Brazil distant from democracy and social justice. 

The crisis, if we can call it that, generated by these comments is nothing more than an attempt at manipulation, a way to create a narrative of destabilization where there is no need. By trying to diminish Lula based on something so small, these sectors are only confirming that he is on the right track. And as a beautiful, headstrong woman from Ceará, I can affirm that the attempt to discredit a government that is, indeed, bringing real improvements to the Brazilian people, is nothing more than a strategy to block a project that, finally, brings a fairer and more balanced economy for all.

If the media and political opponents think they can undermine Lula's popularity with speeches and attacks like this, they are completely mistaken. Because, in the end, the population feels the changes, and what's at stake is more than just monitored words: it's the future of Brazil. And that future, which is beginning to take shape with more job opportunities, economic growth, and social justice, is getting closer and closer, regardless of the maneuvers of those who are rooting against progress. 

* This is an opinion article, the responsibility of the author, and does not reflect the opinion of Brasil 247.

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