And what about communication, PT?

At a time when the largest left-wing party in Brazil and Latin America is debating the renewal of its leadership through the Direct Election Process, known as PED, a topic of strategic importance—digital communication—has not yet been treated with the priority it deserves. 

From what I have read and heard about the legitimate and democratic dispute for the leadership of the PT (Workers' Party), the major shortcoming not only of the party, but of the left as a whole and the popular movement, which is its weak presence on social media, is being relegated to the background, even in a context where the far-right makes its strong presence on social media its main instrument of political struggle.

It's strange, because the recognition that the PT (Workers' Party) falls short in this area is present in practically all the diagnoses made by activists and leaders from different party factions.

The commercial press, in turn, gives vent to its atavistic anti-PT sentiment, reducing natural differences of opinion between the candidates to an "irreconcilable rift," or, in a frivolous and distorted way, to a petty power struggle between PT leaders over the party's substantial resources, originating from the party fund and the electoral fund. It is worth noting here that the PT's quotas in these funds are directly proportional to its vote share, according to current legislation.

However, I would bet that the portion of the party's budget allocated to investment in social media falls short of what the current political climate demands. An intriguing question arises: if there is a consensus that it is possible to do more and better, why are the essential steps to confront fascism on social media always postponed?

If there is no shortage of money, qualified personnel who know the field, access to good professionals, and an understanding of the centrality of this type of activism, what are the reasons for the stagnation of digital activism?

Of course, there are several commendable initiatives, and the party's virtual communication has made progress compared to the recent past, but what's lacking is a war-like operation, the construction of a large task force with reach and unified political content.

While it's true that the government's communication is problematic, it's also true that a considerable portion of the demands made on the Secom (Special Secretariat for Social Communication) are actually the responsibility of the party. 

I still hope that the PED will finally be the turning point. There's no time to lose.