From what was said to what was left unsaid.

Every word is a political instrument. It is inherent to the word to produce coexistence, continuity, discontinuities, or ruptures; hence the intense, profound, and deeply intimate relationship between the word and politics. The word is, in this way, the primary and primordial instrument of politics.
Through words I build alliances, consensus, and unity. I strengthen existing relationships and give form and life to new ones. More than a mere collection of signs with objective and practical meaning, words are an uninterrupted flow of symbols and historical narratives that confers intelligent and sensitive existence upon both the one who utters them and the one who receives and inevitably internalizes them. Therefore, listening to something can be a profoundly dangerous experience.

The word is, ultimately, the most subtle nerve of politics, and definitively, there is no word without a dense political substance that guarantees its content and autonomy. It is not strange to say that doing politics, at whatever level or dimension, is, in other words, disputing words, their meanings and understandings, aiming to alter them in favor of oneself, of something, or of some cause.

It is no coincidence that the "best" politicians are those who know best how to navigate the delicate labyrinths of words, because if well understood, enunciated, and communicated, words enter into the judgments of others, permeate the sensibilities of those who internalize them, and the most fantastic and impressive metamorphosis occurs within this human being because the "chemistry of words" creates and recreates understandings, conditions behaviors, and alters sociability.

From this process, truths are undone, others and new ones emerge, convictions disappear while others are affirmed, the perceptions of the individual in question are refined and the eternal self-evaluations are intensified and, finally, an unspeakable internal upheaval of values ​​and counter-values ​​come together, cancel each other out and complement each other in the interstices of endless human subjectivity.

What does modern marketing do? It uses words with colors, nuances, and special effects. It adds flavor to the text, places clouds, beaches, and much pleasure in every syllable of a word. In every word of a sentence and in every sentence of a general idea. Marketing sweetens what has no taste, adds fragrance to what is odorless, and provides ballast for the voids present in vernacular languages. Hence, it sells stones as if they were bread, filth as if they were food.

For example... Watch speakers give speeches! Observe their logic, how words are linked together like links in a chain, identify the intonations and sentimentality that flow through the words and how this affects the listeners.
There's no way around it... Words are power. But it's not power in itself, because power never exists by itself; it is created and understood through the coherent and well-engineered articulation of human potentialities that then operate in favor of and for the benefit of a particular type or modality of power.

Another characteristic of this power is that its tributaries operate, even if they don't realize it, in its service, repair, constitution, and daily maintenance, permanently and almost always unconsciously.

Such are words. These private universes filled with unconfessed crimes and guilt, uttered by me, by you, and by all of us in the automatic processes of life, which we emit without realizing that, most of the time, words express and guarantee strength and legitimacy for a given social, political, and economic order.

Ultimately, words are not and never will be neutral. Whether spoken by this writer, by the journalist of the morning newspaper eager for audience, by the religious figure always enthusiastic about gaining more followers, or by the parliamentarian interested in the next election.