Bolsonaro is using Trump's strategy and has a chance of becoming president.
Bolsonaro talks to the delivery driver, the telemarketer, the bartender, the construction worker, the cook. These people think the country needs order and someone firm. And that with this, things will improve for those who work hard.
Congressman Jair Bolsonaro (RJ) was greeted by thousands of people at the Belém do Pará airport yesterday afternoon. The scenes were posted in a video on this blog.
The problem is that this has gone from being the exception to the rule. Wherever he goes, Bolsonaro mobilizes thousands.
Today, the far-right candidate manages to have groups in every corner of Brazil drumming up support for his proposals. It seems natural that a presidential candidate would have people supporting him everywhere. But it's not.
In a presidential campaign, building this network of support is one of the most difficult things. And that's why the PMDB is usually so valuable.
The PMDB is not a party that interests almost all candidates solely for its valuable TV airtime, but also because it has mayors, city councilors, and party branches in practically every city.
Bolsonaro achieved this a year before the election with a discourse anchored in right-wing radicalization. Exactly like Trump.
The current US president's rhetoric was so bizarre that he was treated like a pushover within the Republican Party. Candidates believed that when push came to shove, their voters would ultimately choose someone more palatable.
But that didn't happen, and Trump gradually shifted to less flamboyant positions, focusing his campaign on the essentials: dialogue with the average worker in the country.
Hillary also thought her time had come when the Republican Party chose Trump. She imagined that the country wouldn't accept the risk of being governed by a madman. And she even won the vote, but lost in what matters in the American system: the number of delegates.
Again, because Trump knew how to better connect with the average American, the working-class person is poor.
It is this electorate that Bolsonaro is enchanting. It's not the rich, as some people think.
Bolsonaro talks to the delivery driver, the telemarketer, the bartender, the construction worker, the cook. These people think the country needs order and someone firm. And that with this, things will improve for those who work hard.
He's already winning over that electorate.
With his upcoming trip to the US and the support he's receiving from business leaders and part of the establishment, Bolsonaro may begin to break out of this bubble and move to others.
If this happens before he is blown up, his chances of winning the 2018 elections become very high.
Bolsonaro is not Trump, but in the minds of the average Brazilian voter, he can be seen as a similar solution.
It's no longer too early to start worrying about him. And about what Brazil would become if he were to win the 2018 election.
Before it's too late, and however paradoxical it may seem, we need to take Bolsonaro seriously.
* This is an opinion article, the responsibility of the author, and does not reflect the opinion of Brasil 247.
